What most people don’t realize about any artistic expression is that there is some sort of method to the madness and to each his/her own. Through the years, I have developed a certain process that I walk through with each project, which I posted about in an earlier post.
Not too long ago I had the amazing opportunity to work together with the leadership of the Arkansas Assemblies of God district on a few projects and for the most recent one. I documented each phase both on paper and photographically. Today I am going to show you those photographs tell you a bit about each step for this project in particular as well as show off the final product.
Here are the details. Take a look. Enjoy!
Step One: Establish the Bounds of the Project
Client: Arkansas District of the Assemblies of God
Project Type: Logo for “Forward Focused Arkansas District Council 2015”
– Screen and print ready
– Colors not specified
Step Two: Assure the client of your understanding
Contacted the ARAoG District office to ensure that I had all of the correct information as well as to make them feel a part of the process.
Step Three: Gather Client Inspiration
A reference design was sent for inspiration in the initial contact email.
Step Four: Gather Personal Inspiration
Gathered inspiration in prior pieces from both the Arkansas District and the National Office as well as some color and scriptural inspirations.
– Any sort of heavy font (Arial Bold and so on)
Color Inspiration (Hex):
– #2BB4B8 (Vivid Blue)
– #FB8F60 (inviting orange)
– #273639 (Deep Ocean Blue)
– #889179 Sea Foam Green
Scriptural References (NIV):
– Proverbs 4:25
– Colossians 2:6-8
– Hebrews 12:1-2
– 2 Timothy 3
– 1 John 1:1-0
– Philippians 3:12-14
Step Five: Sketch
I always have a graph pad, felt marker, sketch pencils, and a ruler with me at my desk. I use them all at least twice a day on projects just like this.
For this logo, I did several sketches all with a very similar theme – Forward. It was necessary for me to find some way to communicate both subliminal and obvious statements of strong forward motion.
Step Six: Take A Break
I actually took some stock photos for my own personal usage in the break for this project. I will be posting them for viewing and possibly public usage at a later date. At which time, I will link those photos to you here.
Step Seven: Re-think and Re-sketch
For this logo, I actually skipped this step and went straight into step #8.
Step Eight: Computer Rough
Completed black and white versions of 5 of the logo ideas.
Step Nine: Breathe Life Into Content
Added Color and shading to 3 logo options to present to the client.
Step Ten: Present Progress
Contacted the Arkansas District office. Presented each of the three logo options and they chose one to finalize.
Step Eleven: Finalize
Finalized the one logo for “Forward Focused District Council 2015”
Step Twelve: Contact Client
Sent final piece to client ready for all forms of presentation media formats and received approval.