Ingrained into our society, media has become a vital part of our everyday lives. No matter the format it engages our senses and heightens our experiences. Think about it, we are, more often than not, partaking of media content at all times; from commercials to business cards, from our favorite store playing the latest hits to the cover art of the book we have waited for on the shelves of Barnes and Noble, from our social media feeds to our favorite podcast. Media, no matter the format, is a powerful agent which can be used to connect with an audience and pull them into an enriched world of information they care about.
We all know that so-called mega churches like National Community Church, The City Church, Gateway Church, Bethel, Cross Point Church, and Community Bible church use media pretty heavily both within their church services and out in their community and it works and it works well. Somehow they have mastered the art of appealing to the culture of today and present the gospel of Jesus Christ in a powerful and convicting manner.
For the longest time media was a taboo topic in Christian circles and to mention it being used for the glory of God was enough to be banned from every church business meeting until the end of time. These days things are a bit different. Now that we are a society constantly engaged by media it is imperative that the church learns to connect with a very plugged-in generation. Ministries have yet to realize the full potential of what media can do in their services and in their community to connect with their congregation and with those that the church was created for, the lost and hurting. The church doesn’t just need to realize the full potential — it has to learn how to capitalize on whatever is relevant for them and those they minister to.