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Starting Fresh

October 12, 2015

It has been a while since I have covered church media and since I have been working on rebranding and preparing for a fresh launch of all Rose of Sharon Church’s media, I figured now would be the prime time to write a few helpful tips.

 

  • Gain a clear understanding of the vision and goals of your church and all of its branches of ministry.

    • Have a conversation with your church leadership team (lead pastor, student pastors, media team, outreach directors, board, and so on) to figure out how you need to approach this new direction.

    • Chart it all out on a whiteboard (digital or traditional) so that changes can be made and so that an accountability is formed.

    • Take into account where the ministry has been, where it is, and where it is going and honor each phase in what you do. This will help establish both a sense of trust and a vision for the direction.

  • Share your ideas.

    • Don’t be one of those closed off media pastors/directors who hoard all of his/her create processes and wealth. Share with them so that they can take ownership too. Never make them feel like you dreamed up all of this on your own and dog them for not being creative enough to understand it. People are genuinely interested in the process. Give them the chance and they will prove it to you.

  • Set a style guide and stick to it.

    • Implement branding across print, web, and video entities to present a unified front.

      • There is nothing more gratifying for you to do than to boost your church’s outreach and community building capabilities as a media specialist. Get the church’s name out to the community you minister to and want to reach. Use what you create as hooks to pull people in.

    • Consistency is key. Don’t be wishy-washy.

      • Set a style guide and stick to it.

        • There aren’t too many things in life that drive me battier than to see inconsistencies in church branding. If you set something in your style guide to look a certain way (fonts, color combinations, and so forth) don’t waver from it on a weekly basis. If something isn’t working change it but change it with intention, bathed in prayer, and get approval from your team.

  • Reevaluate your progress every six months.

    • This is an ongoing process for a designer of any sort, but every six months there should be a staff meeting scheduled to reevaluate and reestablish direction and deployment if necessary.

  • Be submissive to leadership.

    • This may be the last thing on the list, but it is really the most important. Honor your church leadership team and God in all you do. Don’t approach your work as something you have to do, but rather as something you are privileged to do. Do all that you do to the glory of God and speak with humility and honor to those around you who lead you and lead with you.

In Christ,

Megs

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