In my blog post A Part of Our World I mentioned that “Media, no matter the format, is a powerful agent which can be used to connect with an audience and pull them into an enriched world of information they care about.” Today I really want to expound upon that thought process.
In today’s culture, the majority of people feel entitled, a lot like Jacob. He felt as though he had been cheated and was entitled to his fair share of his father’s (Isaac) love, attention, and possessions. Jacob even went as far as to sucker his brother, Esau, out of his birthright over some stew. Was the stew powerful? No. What was attached to it was….everything that Esau had as the firstborn?
Essentially, media is powerful because we make it be powerful. If it weren’t powerful teens wouldn’t know about crazes like the cinnamon challenge or Charlie, Charlie and our phones wouldn’t push information to our fingertips with just the sound of our voices. Media is powerful because we are such a plugged in society. We are a plugged in society because we are in a constant search for the next big thing and we hunger for more – more information, more engagement, more….more….more. People are “more” hungry and thus, media is powerful.